Developing Form and Repurposing Writing

This course builds on the Storytelling and Narrative course, focusing on the ways in which content can be repurposed for various channels; for instance, how findings of a report can be reworked into a press release, speech, briefing note, or tweet. Students practise writing various forms that may include reports, memos, press releases, letters, proposals, advertorials, fact sheets, and others. Students focus particularly on how to redeploy traditional forms onto social media platforms.