Course Code
FMPC 5101
Academic Year
2016-2017
This course will focus on an understanding of global marketing, as it relates to fashion, and an appreciation of the challenges, opportunities and complexities confronting today's international marketer. It will examine ideas, concepts, and strategies that are needed for the adaptation of marketing principles based upon the recognition of differences. In particular, the course emphasizes the cultural/environmental aspects of international marketing and stresses the integration of culture and marketing functions in the fashion/cosmetic/fragrance industries.