Marketing and Health Promotion

This course broadens students understanding of the many influences on health and explores current health promotion strategies used to influence nutritional in Canada. Students gain the practical, step-by-step knowledge required to effectively promote and communicate nutrition messages to the general population. This course also outlines marketing and merchandising strategies from a foodservice retail perspective. Students learn how to incorporate key marketing and promotion strategies for menus, to sell their suitability to their target customer groups.