Professional Selling

This course is designed for the individual who is planning a sales career and will work within a marketing environment. In both cases the person will be selling something; a product, a service, an idea, himself or herself, and the same consultative selling techniques are needed. The typical professional salesperson today acts as a field marketing manager who sells and markets the company's product in the field while managing a vital segment of the company's business. The professional salesperson uses the latest communications and computer technology simultaneously to co-ordinate and integrate field selling activities with headquarter marketing efforts and to improve effectiveness and efficiency in serving customers in long-term buyer-seller partnerships. Emphasis will be on developing confidence and professionalism in the selling interaction.