Special Event Management

In this course, students obtain theoretical and practical knowledge of event co-ordination through specific focus on the Five Phases of the Event Planning Process, industry best practices, the review of event case studies, and the students opportunity to design and execute their own fundraising event. The students are exposed to the major sectors within event co-ordination: logistical planning, human resource and volunteer management, event financial management including budgeting and sponsorship, event marketing and promotion, entertainment planning, and event tourism. Utilizing multiple presentation formats including lectures, student presentations, guest presentations and event case studies, this course reinforces the creativity, decision-making, communication, event management, and financial and team work skills employed to successfully conceptualize, develop, plan, execute and evaluate an event from start to finish.