Sports Sponsorship and Fundraising

Course Code

SPRT 301

Academic Year

2016-2017

The increase in participation and interest within the sport industry has come with an increase in cost. The financial needs for sport and recreation organizations must be met. The purpose of sponsorship and fundraising is to develop, in detail, a practical and systematic approach to obtaining resources in both the business and not-for-profit sector in order to address these needs. An in-depth look at the role of grants, fundraising initiatives, gifts, donations and sponsorship will take place. Sports sponsorship has grown over the past two decades and evolved into a sophisticated and innovative marketing component. Given the economic barriers surrounding sport today, sponsorship can bring valuable tangible and intangible rewards. Sport management students must learn how to approach various organizations in a professional manner.