Course Code
PWRT 5002
Academic Year
2016-2017
This course introduces the principles of online writing, content management, and search engine optimization (SEO). Students practise writing a variety of online forms including web landing pages, blog posts, informational articles, sidebars and slideshows, and mobile content. Students consider strategic elements including audience analysis, web site accessibility, and usability, and learn how to repurpose content for different online platforms.