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BNOTIONS and SMSIT project a success
February 13, 2014
Effectively targeting advertising to the right consumer segments has been an ongoing challenge for BNOTIONS, an industry leading provider of mobile, social and web based applications. In order to offer their clients an end-to-end solution, BNOTIONS partnered with Humber College Institute of Technology and Advanced Learning and faculty member Sean Doyle to develop Gallop, a robust platform for creating, targeting, and managing advertising campaigns. With the support of Humber Applied Research & Innovation, Doyle and BNOTIONS were able to secure funding from the College Ontario Network for Industry Innovation (CONII), hire students from the School of Media Studies & Information Technology, and quickly move forward with Gallop.
Working with Humber has allowed BNOTIONS to leverage some of the brightest minds in web development. Over the course of this project, Colin Mather and Quin Yung, students of Humber’s Web Development program, were engaged in experiential learning as they took part in the development of the Gallop platform. Supervised by Doyle and Web Development program coordinator Bernie Monette, Mather and Yung not only developed the front-end of a new media buying platform, but also gained the practical experience of working with the BNOTIONS development team, meeting with in-house clients, and learning web technologies and production protocols that go beyond the classroom. Having worked with a Facebook Preferred Developer, these students now have an edge as they enter the job market.
In a competitive job market, it is essential that colleges are able to provide a learning environment that will provide both students and faculty with the most up-to-date information in their chosen field. Through this partnership, Humber faculty gained experience that will contribute to the improvement of the Web Development program in the form of two new project management tools, and students had the opportunity to help build an application that ultimately finished ahead of schedule and was invited to a closed Facebook competition. Doyle says “it’s hard to imagine a better outcome.”
Since working with the Humber team in 2013, BNOTIONS has launched Gallop Media, a company that specializes in data-driven media buying for the mobile publisher, and has already created new jobs in Ontario, expanding their team with their growing client-base. Through the support of CONII and the expertise provided by Humber Applied Research & Innovation and the SMSIT team, BNOTIONS now offers an end-to-end, data-driven solution for social advertising media buys that has allowed them to land new customers, increase revenues, and expand their business—a true success story.
Funding for this project was provided by: